Some people just socialise in the coffee-shops and dance in the discos run by the world's entrepreneurs; others buy swords and shields and head off to battle dragons, or even transform themselves into dragons to battle knights in shining armour.
That's not why Journalist Hellershanks was there, though.
So are we ready to embrace a world of 'teledildonics', 'motion-capture' love suits, and hardcore software?
When I first deposited Journalist Hellershanks in Second Life, I wanted him to stand out.
Like many of the world's residents – about 48 per cent of the 1.3 million active users, according to one survey – he was there to have sex.